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Tag: GDPR

What your business needs to do to comply with the new GDPR legislation

February 15, 2017 Tags: ,

The new GDPR legislation (General Data Protection Regulation) was approved by the European Parliament in April 2016. It will replace national laws, unifying data protection and easing the flow of information across Europe. It comes into force on May 25th, 2018 at which time all UK organisations, however small, will have to comply with a […]

Six Reasons Why Marketing Agencies Need Big Data and GDPR controls

January 2, 2017 Tags: , ,

For any modern digital Marketing Agency, Big Data does not mean merely large volumes. Rather it is the intelligent widening of ‘data scope’ – integrating demographics, social media scans, open source data, images and video captures. There’s a lot out there! Social media offers a myriad of advertising and engagement opportunities – SnapChat, Instagram, Facebook, […]